• Minimon Yadav

5 Ways to Fund your Startup or Business

According to a recent study, over 90% of new businesses in India fail during the first 5 years of their operation.

Lack of funding is one of the common reasons for such a failure because money is the bloodline of any business and without adequate capital, any business is bound to fail. Money helps a business to operate efficiently even in hard times when the economy is not doing well.

The long journey from the idea to a revenue-generating business needs a fuel called capital or money. That’s why, at almost every stage of the business, entrepreneurs find themselves asking — How do I finance my startup?

When would a business require funding depends upon the nature of the business but once you have established the need for funding. Below are 5 options to fund your startup or business.

1. Bootstrapping your startup business

Self-financing, also known as bootstrapping is an effective way to fund your startup especially when you have just started. Founders can put in their savings or even ask family members or friends for help.

Bootstrapping helps reduce compliance/formalities and makes it easier for startups to raise initial capital. Bootstrapping should be the first option for any founder to fund their startup.

2. Get Venture Capital for your Business

Venture capitals are professionally managed funds or AIFs that invest in companies that have huge potential for growth and can become market leaders in the future. VCs usually invest in a company against equity and exit when there is an Initial Public Offering (IPO ) or merger&acquisition (M&A).

Most venture capital comes from a group of wealthy investors, investment banks, and other financial institutions that pool investments. In India, venture capital funds are governed by SEBI (venture capital funds) regulation 1996.

MUST-READ: How to get funding from a Venture Capital?

3. Startup Business Loan

A startup business loan can be taken from Banks or other financial institutions for the purpose of expanding business operations. Applicants for such loans may not have a great credit history on their company due to a lack of business vintage.

Thus, to judge the business loan eligibility, the lender takes into account the business owner’s personal credit profile along with that of the company. Loan eligibility depends upon the type of business loans one is looking to apply for.

MUST-READ: How to Get a Startup Business Loan in India?

4. Crowdfunding

Crowdfunding is one of the newer ways of funding a startup which is becoming more and more popular nowadays.

To get crowdfunding for your startup the entrepreneur will have to submit a detailed description of his/her business on a crowdfunding platform. The description should clearly highlight the “why” factor for the crowd.

If you are able to convey to your investors that “why they should invest in your startup?” then you can get funded easily on a crowdfunding platform.

Some of the popular crowdfunding sites in India are Indiegogo, Wishberry, Ketto, Fundlined, and Catapooolt.

In the US, Kickstarter, RocketHub, DreamFunded, Onevest, and GoFundMe are popular crowdfunding platforms.

5. Get Angel Investment

Angel Investors are individuals with surplus cash and a keen interest to invest in startups in various sectors. Some Angel Investors invest in specific sectors while others may invest in any sector if they find the opportunity to be interesting.

Alongside capital angel investors also offer to mentor to startups. Compared to a VC, Angels Investors invest a lesser amount but they are willing to take more risks.

Popular Angel Investors in India — Indian Angel Network, Mumbai Angels, Hyderabad Angels.


Startups Funding is a very complicated process and requires a lot of Business Valuation, Due-Diligence, and Market analysis. An Entrepreneur should always go for the best funding option according to his/her needs and business nature.

Note: DGM Capital is an Investment Banking and Wealth Management firm in India offering services like M&A Advisory, Business/Enterprise Valuation, Capital restructuring, Investment Advisory, and Financial Modeling.

5 views0 comments

Recent Posts

See All

Head Office: Plot no 23, Springboard, Sector - 18, Gurgaon, India

Note: The content on this website is provided for informational purposes only. No material should be considered as investment advice directly, indirectly, implicitly, or in any manner whatsoever. Past performance is not an indicator of future performance. DGM Capital LLP accepts no liability whatsoever for any direct or consequential loss or damage arising from any use of any information in this website. The information and content in this website is subject to change without notice.
©2020 by DGM Capital. Proudly created with